During the challenging period of the COVID-19 lockdown, when professional groomers were inaccessible, I played a pivotal role in implementing a transformative change at Christie’s Direct service. Recognizing the plight of pet owners unable to maintain their dogs’ coats, I collaborated closely with customer sales agents, marketing professionals, and engineers to devise an innovative solution. Together, we conceptualized and created “pet packs” – specialized grooming kits featuring essential tools such as brushes, combs, shampoos, and a basic starter kit, tailored for at-home grooming. This initiative successfully bridged the gap left by the absence of regular sales from professional salons, redirecting our focus to the growing market of ‘home groomers.’
Beyond just selling these kits, our team provided invaluable support by offering advice and recommendations on the best equipment and products tailored to the unique needs of each dog breed. This strategic pivot not only addressed a pressing need for pet owners but also positioned Christie’s Direct as a reliable resource for the growing community of home groomers, marking a significant shift for the company during these unprecedented times.
